The Farmers Mutual Town & Country (FMT&C) convenience store has been a part of the New Market community since 1996. At the time, New Market residents had limited access to everyday essentials like gas, milk, and bread, and larger convenience chains could not serve the area due to its small population. FMTC saw both a need and an opportunity to support the community we call home. With long-standing roots, local infrastructure, and a fiber network already serving the area, FMTC chose to invest directly in New Market by building and operating the FMT&C Store. Today, the store continues to provide convenient access to essential goods while helping keep New Market vibrant and connected. It reflects FMTC’s commitment to supporting rural communities—not just through reliable communication services, but by investing in the people, places, and everyday needs that help small towns thrive.